Top News:

1. Starbucks India localises menu
According to an ET report, Starbucks India plans to launch masala chai and filter coffee in India, a global first. The menu will also include street-style sandwiches, milkshakes, bite-sized snacks and a smaller beverage cup.

2. Mindshare launches measurement tool for creative
Called Impact Zoom, it uses machine learning to analyse factors such as an ad’s objective, targeting, placement type and position, creative format and quality ranking to predict ad recall-lift potential and assess the quality of the creative for any campaign.

3. Dilpreeta Vasudeva appointed Head of Marketing at Meta India
Dilpreeta Vasudeva will be heading marketing at Meta India. Vasudeva is also the Founder of CMO Access and was earlier Head of Marketing at Bharti Enterprises for a year.

4. Abhinav Srivastava joins Madison PR as CEO
Madison PR, a unit of Madison World, has appointed Abhinav Krishna Srivastava as its Chief Executive Officer. He will be based in the agency’s Mumbai office.

5. Tarvinderjit Singh joins Famous Innovations
Famous Innovations has announced the appointment of Tarvinderjit Singh as Creative Head for its Delhi office. Singh moves from Contract Advertising and replaces Amit Shankar who recently moved on after a three-year stint with the agency, to join Hashtag Orange.