At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Sudhir Sitapati Joins Godrej Consumer Products Ltd as MD & CEO
Godrej Consumer Products Ltd (GCPL) has named Sudhir Sitapati as Managing Director and Chief Executive Officer. Sudhir joins from Hindustan Unilever Limited (HUL) where he spent 22 years leading teams across categories and functions in India, Europe, South East Asia and Africa. Nisaba Godrej will continue serving as Executive Chairperson..
2. Starcom Appoints Niti Kumar as COO
Starcom has appointed Niti Kumar as Chief Operating Officer. In this role, she will be responsible for client deliverables, revenue growth and new business development across the agency’s offices. As reported by exchange4media, Niti will report to Rathi Gangappa, CEO of Starcom India and will work closely with the senior leadership at Publicis Media to consolidate businesses and drive integrated solutions.
3. Flipkart Strengthens Grocery Supply Chain Infrastructure
Flipkart has announced that it will be strengthening its grocery supply chain infrastructure across the country by adding five new fulfillment centres over the next three months, reports livemint. With this additional infrastructure, the marketplace will bring ease of online grocery shopping to more users across the country. Last month, Flipkart also expanded its hyperlocal service ‘Flipkart Quick’ to six new cities which enables consumers to order daily essentials and have them delivered in 90 minutes.
4. Javier Campopiano Promoted to Global Creative Partner, Grey
Javier Campopiano has been promoted to the newly created Global Creative Partner role at Grey, overseeing the agency’s creative work across Europe and Asia. According to Branding in Asia, he will report to John Patroulis, Worldwide Chief Creative Officer of Grey. Campopiano joined Grey in 2019 as Chief Creative Officer Europe & Global Clients. He has been an integral member of campaigns for Volvo, Pringles, Carlsberg, and Procter & Gamble among others.
5. Facebook Tests Pop-up
Facebook is testing a pop-up that asks users if they’re sure they want to share an article that they haven’t opened. The pop-up will prompt users to read the article, but they can also choose to continue sharing it if they want. As per The Verge, the pop-up is meant to help people be more informed about the articles they share, likely as an attempt to combat the spread of misinformation.
6. Cure.fit Rebrands to Cult.fit
Health and wellness platform cure.fit announced today that it has completed an extensive rebranding effort to change its brand name to cult.fit. As noted by exchange4media, the rebranding will be reflected across all channels, including its app and social media accounts. Earlier this year, the company had acquired fitness aggregator, Fitternity.
