At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Headlines of the day:
1. Dentsu Reports 14.2% Revenue Decline
Dentsu has posted a weak set of numbers for the third quarter of its financial year. The network reported that its revenue less cost of sales was 19.3 billion yen ($183.2 million), representing a year-on-year decline of 14.2%, even as its operating profit dropped 24.4% to 2.3 billion yen ($21.8 million). Asia revenues were down nearly 21% for the nine-month period (16.4% for the quarter), with India and China among the worst performers. For Dentsu, which dropped the word “Aegis” from its international unit’s name and renamed it Dentsu International, overseas businesses continued to weigh its performance down. As reported by campaign India, the Japanese corporation’s performance made it the worst performing of the big ad networks for the quarter, behind Omnicom, which posted an 11.7% decline.
2. Walmart India undertakes not to use the label resembling Parle Agro’s ‘Appy Fizz’
In a relief for Parle Agro, Walmart India has undertaken not to use the company’s label for its apple drink after Parle alleged it was deceptively similar to its ‘Appy Fizz’ label. While Walmart India had initially argued that the word ‘fizzy’ is a common descriptive word and no one can claim a monopoly on the same, Parle claimed that Walmart was seeking to ride on the reputation and goodwill generated by Parle in its product and the extensive promotion and advertisement of the same undertaken by them. As noted by The Economic Times, this is a rare instance of a local company taking action against a multinational for alleged trademark violation.
3. ICC Scouting For Marketing & PR Agency for T20 World Cup 2021
The International Cricket Council (ICC) is scouting for a marketing and public relations services partner for the T20 World Cup in 2021. As per campaign India, ICC would like to invite proposals from interested and qualified applicants to create, develop and implement an integrated marketing and PR campaign to drive global awareness for the tournament that is scheduled to be held in October and November 2021. The deadline for the same is 30 November.
4. GroupM Launches Supply Path Optimisation Project
GroupM has announced the launch of a supply path optimisation project to give brands and advertisers across the Asia Pacific region more visibility into the programmatic supply chain. According to The Economic Times, the company has also developed a set of guiding principles through the supply path optimisation tool. This is to inject more transparency into the programmatic buying process for advertisers.
5. Kaizad Pardiwalla, Harshad Hardikar Launch ‘Spring Brand Solutions’
Kaizad Pardiwalla, former COO, The 120 Media Collective and founder of KPC, has joined hands with Harshad Hardikar, ex-chief marketing officer, Puranik Builders, to launch Spring Brand Solutions. As per exchange4media, Spring Brand Solutions is aimed at start-ups and small and medium enterprises (SMEs), offering brand strategy, creative content, performance marketing systems, with a special focus on digital solutions. The agency offers models like ‘responsive creative’ that updates creative content based on audience interactions.
