News:

Melt Update | 12 July | FCB Ulka Elevates Kulvinder Ahluwalia as CEO & MORE

Ritwika Gupta, July 12, 2021

The Coca Cola Company has roped in Aarti Sharma as Director-East.

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Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
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Top News:

1. FCB Ulka Elevates Kulvinder Ahluwalia as CEO

FCB Ulka has announced key promotions across senior leadership. Kulvinder Ahluwalia has been elevated as chief executive, Saad Khan will be chief strategy officer and Keigan Pinto will be chief creative officer. In their previous roles, Ahluwalia, Khan and Pinto were the trio heading the account management, strategic planning and creative at FCB Ulka’s Mumbai office. This announcement comes days after FCB Group India restructured its creative agency structure adding FCB India as its third agency along with FCB Ulka and FCB Interface.

2. The Coca Cola Company has roped in Aarti Sharma as Director-East

The Coca Cola Company has roped in Aarti Sharma as Director-East. She joins the company from DIAGEO India where she worked for around 2 years. As per afaqs, Aarti has previously worked with OYO as State Head and Vodafone as General Manager, Sales Operations.


3. Kimberly Clark Appoints Saakshi Verma Menon as Marketing Director

Kimberly Clark has appointed Saakshi Verma Menon as Marketing Director. In her new role, Saakshi will lead the brand, digital, research, analytics and product innovation teams. As per afaqs, Saakshi has worked with several global brands like Colgate Palmolive, Coca-Cola and Uber.


4. Alex Roetter Joins Games24x7 from Twitter

Former Head of Engineering of Twitter, Alex Roetter, has joined as an advisor to online game company, Games24x7. In his tenure at Twitter, Roetter served in various roles culminating with his appointment as Senior Vice President, Engineering, at Twitter’s global headquarters at San Francisco. As per exchange4media, he has also previously worked with Google.


5. Rediffusion Delhi Appoints Tathagat Jena as Brand Head

Former Samsung marketing head Tathagat Jena has joined Rediffusion Delhi as branch head. Previously, he has worked in agencies like Lowe Lintas, Ogilvy & Leo Burnett on several big clients like Maruti, Hutch, McDonald’s and MakeMyTrip. His last corporate stint was with Chinese smartphone major Transsion as CMO of Infinix mobiles.