At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Amazon Pay India Gets Rs 225 Cr Fund Infusion from Parent
Amazon has infused close to Rs 225 crore in equity funding into its Indian digital payments arm, Amazon Pay (India), according to livemint. This is the third major funding tranche that Amazon Pay has received from parent Amazon since the beginning of last year. It had raised Rs 700 crore in October 2020, and Rs 1,355 crore in January 2020. The funding comes at a time when Amazon Pay has been actively competing with rivals such as Paytm, PhonePe and Google Pay in the digital payments space.
2. Ogilvy India Appoints Kedar Mehta as Head of Consulting, Experience Business, India
Ogilvy India has appointed Kedar Mehta as head of consulting for its experience business in India. Mehta joins from Reliance Jio where he was the program and marketing lead and headed program management for Jio Prime. His major work contributions lie in the areas of customer experience, digital transformation and marketing and CRM.
3. Facebook Enables Content Creators to Earn Ad Revenue from Short-form Videos
Facebook is allowing content creators to earn ad revenue from short-form video. Content creators will now be able to monetise all video types and testing sticker ads in Stories. As reported by exchange4media, Facebook also updated in-stream ad eligibility, allowing more creators to access in-stream ads for Live and expand paid online events and fan subscriptions to more countries.
4. Kantar Appoints Ted Prince as Chief Product Officer
Kantar has appointed Ted Prince Jr to the newly created position of Chief Product Officer. Reporting to CEO Alexis Nasard, he will be responsible for defining and delivering the next generation of Kantar offerings and real-time platforms. As per exchange4media, Prince joins Kantar effective 1 April 2021.
