At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Jury Lineup Announced for Cannes Lions – Seven from India
Cannes Lions has announced its jury members for the awards to be presented during this June’s festival, which the company recently confirmed would be an online-only event. The jury list includes a total of 285 awarding jurors. As per campaign India, the proportion of women on the juries has hit 51%, up from 48% in 2019. India has seven jurors among the list – Jitender Dabas, COO and CSO, McCann Worldgroup, India, Santosh Padhi, chief creative officer and founder, Taproot Dentsu, India, Ashima Avasthi Chaudhuri, head – content, Zee Studios, India, Swati Bhattacharya, chief creative officer, FCB India, Prateek Bhardwaj, chief creative officer, Lowe Lintas, India, Parixit Bhattacharya, managing partner – creative, TBWA\ India and Sonal Dabral, writer/director/creative consultant, Tribha, India.
2. Amazon India to Cover Covid Vaccine Cost for Partner Network
Amazon India has announced that apart from bearing the Covid vaccination costs of its employees, it will also cover the cost of vaccination for all those in partner network ecosystem. This would include delivery service partner associates, including Amazon Flex drivers, ‘I Have Space’ store partners, trucking partners and their eligible dependents, according to livemint. Amazon India will support cost coverage for COVID-19 treatment, hospital search and coverage of prescribed COVID-19 tests.
3. Dyson Launches Global Media Review
Dyson has launched a review of its global media planning and buying requirements. WPP’s Mindshare has held the account for eight years, which was reportedly worth £120m at the time of the last review. As per campaign UK, MediaSense is assisting with the review, which covers the brand’s media planning and buying in the UK and all international markets.
4. YouTube Tests Media Literacy Ads in US
YouTube is testing a new experiment where it will occasionally play 15-second “media literacy” ads before videos to “prompt critical thinking”. The videos will offer useful tips on how to know what information to trust online, in place of an advertisement. Like many YouTube ads, this promo will be skippable, reports The Economic Times. The experiment is currently limited to select US users.
5. Benetton Partners with Timex India
Benetton is partnering with Timex India to launch an exclusive collection of watches in the Indian market targeted towards men, women and kids. As reported by livemint, this association will help Benetton diversify its product portfolio. Timex India will spearhead the overall designing, manufacturing and distribution of the watches while Benetton will provide creative inputs as part of the licensing deal.
