At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. CII Report: “South digital market growing at 15% CAGR”
The media and entertainment industry in South India is growing at a CAGR of 15% making a post-crisis comeback, said a report by the Confederation of Indian Industry’s (CII). The industry in South is currently valued at around Rs 74,900 crore.

2. Shemaroo Entertainment launches Hindi GEC ‘Shemaroo Umang’
Shemaroo Entertainment announced the launch of a new Free-To-Air Hindi GEC, ‘Shemaroo Umang’. Shemaroo Umang is currently available on DD Free Dish, various MSO and will be available on all major DTH and cable networks.

3. Kashyap Vadapalli quits Pepperfry
Kashyap Vadapalli has quit his role as CMO of furniture brand, Pepperfry. He joined the company in February 2013 and was responsible for leading the marketing team, including strategy, planning and implementation, among other things.

4. Vivek Sharma joins Fixcraft
Car repair and service providers Fixcraft has appointed Vivek Sharma (ex-Pidilite) as their marketing advisor. The company is now preparing to expand its footprint, beyond Delhi NCR, Benguluru, to around the country.

5. Max Life Insurance elevates Rahul Talwar to CMO
Max Life Insurance Co. Ltd. has appointed Rahul Talwar as the Chief Marketing Officer. Talwar takes over from Aalok Bhan who left the organisation after a 10 -year-long association in various pivotal roles.