At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Headlines of the Day:
1. Ogilvy Appoints Julianna Richter as Global CEO of PR and Influence
Ogilvy has named Edelman and Waypoint Partners veteran, Julianna Richter as global CEO of PR and Influence. As reported by campaign India, she is set to start her new role in January 2021, reporting to Ogilvy global CEO Andy Main. Richter will be responsible for all aspects of Ogilvy’s global PR business, including reputation management, brand influence, C-suite and advocacy, media influence and employee experience.
2. PhonePe Receives Rs 150 Crore Funding from Singapore-based parent company
PhonePe has received Rs 150 crore fund infusion from its Singapore-based parent company PhonePe Pvt Ltd, Singapore, according to regulatory filings accessed by Tofler. As reported by exchange4media, PhonePe received a fund infusion worth Rs 1,710 crore from its parent company through three rounds of funding in FY20. In the last 4 years, PhonePe has crossed 250 million registered users, with over 100 million monthly active users (MAU) generating nearly one billion digital payment transactions in October 2020.
3. Nutella Seeks Global Creative Agency
Ferrero is holding a global creative pitch for its hazelnut and cocoa spread, Nutella. The brand is looking for an agency to create communications to support various “tent-pole occasions” throughout the year. As per campaign US, Nutella currently works with Havas-owned BETC’s Providence arm in Europe and Publicis Groupe in Asia.
4. Amjad Ali Launches ‘Catalysts’
Syed Amjad Ali, former president of Mullen Lintas, has launched ‘Catalysts’, a start-up in the landscape of content and brand strategy. According to afaqs, Catalysts is starting with 2 key pillars – content and consulting services and proposes to expand into other verticals with meaningful partnerships. It aims to speed up the process of telling stories of brands, people and organizations.
5. Tata Capital Ropes In Infectious Advertising As Creative Agency
Infectious Advertising has been appointed as the creative agency for Tata Capital. According to The Economic Times, the agency had been working with Tata Capital on projects till now.
