At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News

1. Coca-Cola to Make 25% of Packaging Reusable by 2030
The Coca-Cola Company aims to boost its use of reusable packaging by having at least 25% of all beverages globally, across its portfolio of brands, sold in refillable or returnable glass or plastic bottles, or in refillable containers through traditional fountain or Coca-Cola freestyle dispensers. The move comes as part of Coca-Cola’s World Without Waste initiative, which includes several objectives such as making all primary consumer packaging recyclable by 2025, and collecting and recycling a bottle or can for everyone it sells by 2030.

2. FCB Interface Appoints Aditi Patwardhan as Chief Strategy Officer
FCB Interface has appointed Aditi Patwardhan as the Chief Strategy Officer. In her role, Aditi will be leading the strategy mandate to drive the next level of growth for the agency. She will be based out of the Mumbai office.

3. Prathyusha Agarwal Exits Zee
Prathyusha Agarwal, chief consumer and data officer, Zee Entertainment Enterprises, is moving out of the network. She joined the company as chief marketing officer in 2017 and was elevated to her current role in September 2021. Today is her last working day.

4. Cult.fit Acquires Major Stake in Gold’s Gym
Cult.fit has acquired a major stake in the India business of Gold’s Gym for an undisclosed sum. With this, it has become the master franchise partner for Gold’s Gym in India. Cult.fit now aims to expand the Gold’s Gym brand in key geographies such as Sri Lanka, Bangladesh, Maldives, Nepal and Bhutan.

5. Wow Skin Science Appoints Varman M as GM – Media, Research & Corp Comm
Wow Skin Science has appointed Varman M as the General Manager – Media, Research and Corporate Communications. At Wow, Varman will be responsible for defining a media investment plan to drive maximum ROI for the brand. His role will also entail amplifying the corporate communications through brand awareness, brand messaging and capitalizing on opportunities to elevate the positioning of the brands.