Top News:

1. Netflix selects Microsoft as global ad-tech & sales partner
Netflix has selected Microsoft as its global advertising technology and sales partner to build its ad-supported offering, bringing an end to one of the year’s hottest partnership contests. Microsoft will have exclusive rights to Netflix inventory as part of the deal.

2. Scarecrow M&C Saatchi launches Firefly
Scarecrow M&C Saatchi has expanded its bouquet of offerings with the launch of Firefly, an end-to-end real estate marketing arm. Real estate expert Sarat Sinha has been roped in to lead Firefly.

3. Havas Group India sets up Havas QED
Havas Group India has announced a strategic tie-up with Quite Easily Done (QED), a Kolkata-based digital marketing agency. Named Havas QED, the agency will be led by Anisha Singh Motwani.

4. People Movement: Rahul Vengalil, Shobhit Gaur & George Sebastian
Rahul Vengalil has joined the Rediffusion Group to lead Everest Brand Solutions as Executive Director. Shobhit Gaur has been appointed as Vice President, Madison Digital. George Sebastian moves to BBH India as ECD.

5. People Movement at Apollo Tyres & Balaji Telefilms
Apollo Tyres has appointed automotive industry veteran Vikram Garga as Group Head, Marketing, for APMEA region. Entertainment conglomerate Balaji Telefilms has announced the appoint.