At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. ZEE5 Partners with TVF
ZEE5 has announced a content partnership with TVF (The Viral Fever). As reported by The Economic Times, the platform is now amping up its existing content library with TVF’s content. The partnership includes the launch of originals and subsequently, new seasons of popular TVF shows on its SVOD platform.
2. Havas Media Group India Announces Senior-level Elevations
Havas Media Group India has announced new senior-level elevations. The North operations have been consolidated under Roopali Sharma and Harbir Singh. They have been promoted as Managing Partners – Delhi. Chandradeep Kumar has been promoted to Senior Vice President (Delhi). Mumbai will be led by Manish Sharma (previously Vice President -Delhi) as Executive Vice President & Head – Mumbai. Saurabh Jain has been promoted as Managing Partner – South. Rohan Chincholi is now elevated to Head of Digital to oversee and consolidate the overall digital business/services across markets. These promotions will come into effect immediately, reports exchange4media.
3. V.Raghunandan Named New Secretary, TRAI
V.Raghunandan has reportedly taken charge as the new Secretary of the Telecom Regulatory Authority of India (TRAI). Before this, Sunil Kumar Gupta was given two months’ extension in March to serve as a TRAI Secretary, till 31 May 2021. As per exchange4media, Gupta will now take charge of field units under the 22 Licensed Service Areas (LSA), as Senior Deputy Director General at the office of Director General – Telecom in DoT (Department of Telecommunications).
4. Dentsu International Launches Sports Marketing Unit in India
Dentsu International has launched its sports marketing unit in India. According to exchange4media, the launch is supported by Dentsu Sports International (DSI) – headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore. In India, the unit will function under DSAsia.
5. L&K Saatchi & Saatchi Appoints Kanishka Vashisht as ECD
L&K Saatchi & Saatchi has appointed Kanishka Vashisht as Executive Creative Director. He will be based out of New Delhi and manage all brands for the region. As noted by afaqs, Kanishka joins the agency from Lowe Lintas Delhi where he was Group Creative Director.
