At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. ViGames launched in partnership with Nazara Tech
Vodafone Idea launched Vi Games in partnership with Nazara Technologies. This will be the first phase of the company’s entry into the gaming space with subsequent expansion into esports, social gaming, streaming, and cloud gaming.

2. M/Six rebrands to mSix & Partners
Global media agency network M/Six unveiled a new identity and a name change to ‘mSix & Partners’. Along with its new positioning: ‘Further, faster’, the rebrand aims to better reflect capabilities and joint structure between WPP and The&Partnership.

3. Disney Star renews EPL broadcast rights
Disney Star has renewed its exclusive broadcast rights for the Premier League for the next three seasons until 2025 for the Indian sub-continent. Disney Star claims to have grown viewership for Premier League over 10 times in the past six years.

4. WPP launches engineering centre in Chennai
WPP announced the launch of a Global Engineering Centre (GEC) in Chennai. This centre aims to play a role in strengthening WPP’s global service by merging its technology and creative abilities.

5. White Rivers Media and Phyvital join hands
Indian independent agency White Rivers Media and New-York based Phyvital have come together to offer metaverse and Web 3.0 user experience services to brands operating in Indian markets.