Top News:

1. Cheil’s Experience Commerce launches EC Studios
Cheil Group’s Experience Commerce has announced the launch of its global content production arm EC Studios. Setup in Gurugram, EC Studios aims to offer production and post-production at scale by creating new-age content for clients.

2. W+K Mumbai bolsters creative leadership
Wieden + Kennedy’s Mumbai office has hired Yogesh Rijhwani and Abhishek Deshwal as Creative Heads. While they have worked across diverse brands and agencies, both Rijhwani and Deshwal, have 15 years of experience each.

3. Mindshare strengthens performance team
Mindshare India has appointed Sam Thomas, Head – Performance & Product, India. Rehan Ali will be Partner – Performance (North & East), Atishay Agrawal will be Sr. Director – Performance (South), and Pratishtha Dehariya, Partner – Performance (West).

4. Schbang strengthens senior leadership
Schbang has strengthened its senior leadership. Bonsy Mehta will be leading the branding & consumer-centricity division (Schbang Theta) along with its content marketing vertical. Afshaad Kelawaala has been roped in as AVP – Integrated Solutions in Mumbai.

5. Ad Club re-elects Partha Sinha as President
The Advertising Club re-elected Partha Sinha (President – Response, Bennett, Coleman & Co Ltd), as its President for the current fiscal year. Sinha will lead the body at a time when consumer demand is strong, digital disruption is on the rise and media spends are going up.