At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Amazon to Invest $250 million in SMEs
Amazon has announced a $250 million fund that will focus on digitising small and medium businesses, and drive innovation in the areas of agri-tech and health-tech. Under this, Amazon intends to help inspire more SMBs to be able to build brand new businesses, as reported by livemint.
2. Flipkart Acquires Cleartrip
Flipkart announced that it will be acquiring online travel company, Cleartrip. As per livemint, the e-commerce will acquire 100% of Cleartrip’s shareholding, as the company further enhances its investments to strengthen its digital commerce offerings for customers. Under the terms of the agreement, Cleartrip operations will be acquired by Flipkart. However, Cleartrip will continue to operate as a separate brand, retaining all employees while working closely with Flipkart to further develop technology solutions which will be focused on making travel easier for customers.
3. Tata Consumer Products Elevates Puneet Das as President – packaged beverages, India & South Asia
Tata Consumer Products (TCP) has elevated Puneet Das as the company’s new president – packaged beverages, India & South Asia. Das was earlier senior vice president- Marketing for the India beverages business. As per afaqs, he takes over from Sushant Dash who has moved to lead Tata Starbucks.
4. Facebook Signs a Deal To Buy Renewable Energy in India
Facebook has signed a deal to buy renewable energy in India from a local firm’s wind power project, the social media giant’s first such deal in the South Asian nation, according to livemint. The 32-megawatt wind power project, located in southern Karnataka state, is part of a larger portfolio of wind and solar projects that Facebook and Mumbai-based CleanMax are working together on for supplying renewable power into India’s electrical grid.
