News:

Melt Update | 15 June | RD&X Network gets Ashish Bhasin and MORE

melt, June 15, 2022

Meanwhile, Rajnish Kumar moves on from ITC Limited.

Top News:

1. RD&X Network gets Ashish Bhasin
RD&X Network, a global advertising and marketing transformation startup, has announced the appointment of Ashish Bhasin as its Co-Founder and Chairman.

2. Dentsu Creative Group India appoints Anu Gulati as ECD
Dentsu Creative Group India has announced the appointment of Anu Gulati as Executive Creative Director. She will be based out of the network’s Delhi office and will report into Ajay Gahlaut, Group Chief Creative Officer, dentsu Creative Group India.

3. Levi Strauss appoints Amisha Jain to lead SAMEA
Amisha Jain has been named as the Levi Strauss’ new Senior Vice President and Managing Director of South Asia-Middle East and Africa (SAMEA).

4. Rajnish Kumar moves on from ITC Limited
Rajnish Kumar, Head Digital & Direct to Consumer, ITC Limited, has decided to move on. Kumar had a five-year stint with the company. He joined the company as Head of Program Data and Digital Strategy.

5. TAM: Celebrity-endorsed advertising up 6% in IPL15
The volume of celebrity-endorsed advertising jumped up by 6% in IPL 15 over IPL 14, according to a report released by measurement company TAM Sports. Celebrity-endorsed advertising accounted for 54% of total ad volume in IPL 15.