At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Stories Today:
1. TPG Capital & L. Catterton To Invest In Jio Platforms
California-based TPG Capital and Greenwich-headquartered L. Catterton have announced that they will invest Rs 4,546.80 crore and Rs 1,894.50 crore respectively in Jio Platforms at an equity value of ₹4.91 trillion and an enterprise value of ₹5.16 trillion. As noted by livemint, the investments will translate into a 0.93% stake for TPG and a 0.39% stake for L. Catterton in Jio Platforms. With these investments, Jio Platforms has so far raised Rs 1.04 lakh crore and sold 22.38% stake.
2. Samir Bangara Passes Away In A Road Accident
Samir Bangara, Co-Founder and Managing Director, Qyuki Digital Media, passed away in a road accident yesterday, as reported by exchange4media. In 2013, Bangara co-founded Qyuki with Shekhar Kapur and AR Rahman. He is survived by his wife and two teenage children.
3. ICC Appoints Ketaki Golatkar As Lead, Media and Communications
International Cricket Council (ICC) has appointed Ketaki Golatkar as Lead, Media and Communications. According to exchange4media, Golatkar will helm the communication and media outreach for the council. Prior to this, she was working for Star India as Lead, Public Relations and Marketing Communications for Star Sports Network.
4. Geometry Encompass Launches “Pro.digi”
Geometry Encompass has recently launched its DLX (digital live experience) practice “Pro.digi” to help brands connect with consumers in the virtual space. As per financial express, Pro.digi creates virtual experiences by leveraging technology and helping brands drive campaigns. Through Pro.digi, the company aims to take its expertise in experiential, retail design and innovation from the real to the virtual world.
5. ByteDance Shuts Down Vigo Video
ByteDance has decided to shut down its short video app, Vigo Video in India by October-end 2020. As mentioned by exchange4media, the company has already ended operations in Brazil and the Middle East. In a post, Vigo Video said that users have the option to export their content on to TikTok. They will also be given detailed instructions on downloading their personal data or deleting their videos, chat history and account permanently.
