At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1.MMA, GroupM & Amazon Advertising Launch Playbook for Brands on Festive Media Strategies
MMA, GroupM and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook, a handbook for marketers on expected consumer sentiment along with recommended strategies for Diwali this year. As reported by exchange4media, the playbook will help brands in making efficient decisions around their media strategy during the festive season. It is based on findings from a consumer survey, brand marketer survey, and inputs from key opinion leaders.
2. HUL Opens ‘UShop’ Digital Store
Hindustan Unilever (HUL) has opened its digital shop called ‘UShop’. As noted by afaqs, Ushop aims to meet the needs of online shoppers and build more personalised brand experiences. Currently, it is only operational in Delhi NCR and Mumbai and there is free delivery on all orders.
3. WATConsult Elevates Sahil Shah to Managing Partner
WATConsult has elevated Sahil Shah, erstwhile Chief Business Officer (CBO), to the role of Managing Partner. In his new role, Sahil will continue to report into Heeru Dingra, CEO, Isobar India group, and will spearhead the agency operations. Sahil will also be responsible for bringing in new business for the agency.
4.Rediffusion SmartMedia Appoints Praveen Pandey as Chief Digital Officer
Rediffusion SmartMedia has appointed Praveen Pandey as chief digital officer. Pandey joins from Publicis Media where he was associate vice president heading the overall global business for the digital verticals. As per campaign India, he will be based in Mumbai.
5. Tonic Worldwide Bags SBI’s Social Media Mandate
Tonic Worldwide has bagged the mandate of social media management for SBI General, after a competitive multi-agency pitch. As part of their mandate, Tonic Worldwide will be managing the social media platforms and crafting integrated digital creative strategies for the brand. According to The Economic Times, the account will be handled by the agency’s Mumbai Office.
