At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Headlines Of The Day:
1. Instagram Tests ‘Instagram Lite’ In India
Instagram is testing ‘Instagram Lite’ in India, as reported by exchange4media. The app is less than 2MB in size and is built to deliver an Instagram experience that remains fast and reliable for more people. The idea is to bring the core experience to people who do not have Instagram today. Though features like Reels, Shopping and IGTV are not supported in this one, the experience is similar to the core Instagram app. Made for Android, the app will be available in Bangla, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu.
2. DDB Worldwide Appoints Nikki Lamba As Global Head of Diversity, Equity and Inclusion
In a newly created position, DDB Worldwide has appointed Nikki Lamba as its global head of diversity, equity and inclusion. As per adweek, the agency worked on DEI initiatives with former Omnicom chief diversity officer Tiffany R. Warren, who left the company in October to join Sony Music Group. Lamba arrives after 11 years at Catalyst, a nonprofit that works to build more equitable workplaces.
3. Oppo Appoints Damyant Singh Khanoria As CMO In India
Oppo has appointed Damyant Singh Khanoria as chief marketing officer in India. As per campaign India, Khanoria will report to Elvis Zhou, president, Oppo India. He moves from Apple India.
4. Purnima Sahni Mohanty Moves on From Microsoft India
Purnima Sahni Mohanty, Director Communications at Microsoft India, has decided to move on. As noted by exchange4media, Mohanty’s last working day at the organization would be 31 January 2021. She has also worked with several organizations like General Electric, Samsung, Oracle and others.
5. Concept Public Relations India Bags Epigamia’s Mandate
Concept Public Relations India has bagged the communications mandate for Epigamia after a multi-agency pitch. According to exchange4media, Concept will be responsible for handling media relations, strategic communications and brand advisory services. The account will be managed from their Mumbai office.
