At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Dentsu Reports Annual Operating Loss of 140.6bn Yen
Dentsu has posted an annual operating loss of 140.6bn Yen – the second year in a row of losses, as reported by campaign India. Dentsu International, which houses its businesses operating outside of Japan, had another tough quarter as revenues saw little improvement, declining 13.2% in the final three months of the year because of Covid-19. Dentsu has taken an impairment charge of 140.3bn Yen on the value of the international business. The group’s annual revenues fell 11.1% on an organic basis, with declines of 13% at Dentsu International and 8.3% at Dentsu Japan.
2. Kinnect Awarded Digital Mandate for TVS StaR City+, TVS Sport, and TVS Jupiter
Kinnect has been awarded the digital mandate for TVS StaR City+, TVS Sport, and TVS Jupiter manufactured by TVS Motor Company. The account was won following a multi-agency pitch. As per The Economic Times, the agency will be responsible for driving and delivering the overall social media campaigns of the brand. The mandate includes creative strategy and execution, social media management, as well as online reputation management. The agency will also be involved in planning and executing performance-focused media campaigns for the brand across all channels.
3. Gayatri Rath Joins General Electric as Executive Director, Communications, GE South Asia
Gayatri Rath has joined General Electric as Executive Director, Communications, GE South Asia. According to exchange4media, Rath will be responsible for strengthening the brand position for GE, enabling business objectives and serving stakeholders, as well as promoting and protecting GE’s reputation across South Asia. Prior to joining GE, Rath worked with Pine Labs as Chief Marketing and Communications Officer.
4. CARS24 Appoints Kunal Mundra as CEO, Cars India, CARS24
CARS24 has appointed Kunal Mundra as CEO, Cars India, CARS24. As noted by exhange4media, Kunal has worked in senior roles across several industries, including auto, manufacturing and services. In this newly created role, Mundra will be responsible for the company’s car business in India, while closely working with the co-founders to device expansion strategy.
5. Flipkart Launches DSP with MediaMath
Flipkart has launched a demand-side platform (DSP), in partnership with MediaMath. This offering will help brands of all scale engage with a growing consumer base. As per campaign India, the platform is a custom-built version of MediaMath, enabling data-driven campaigns with complete control. The DSP will serve several categories including FMCG, banking and education and will harness buying preferences through a self-serve model.
