At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Essence Introduces Essence Data Health Check
Essence has introduced Essence Data Health Check, a consulting service, developed to help brands achieve better business outcomes from their digital marketing activities by improving their audience data strategy. This service is developed through Essence Global Ventures, the agency’s Singapore-based innovation, research and development hub. This offering enables marketers to maximise value from their audience data and optimise consumer brand experience, according to campaign India.
2. GroupM Expands Arshan Saha’s role to APAC CEO, Xaxis & Specialty Businesses
GroupM has expanded Arshan Saha’s role to APAC CEO of Xaxis & Specialty Businesses. As noted by exchange4media, Saha’s previous title was CEO of Xaxis APAC. In his new role, Saha will lead GroupM’s data-driven specialty businesses including Xaxis (Programmatic), INCA (Influencer Marketing), Finecast (Addressable TV), Sightline (Addressable Out-of-Home) and Acceleration (Data & Tech Consultancy practice).
3. Madison Media Elevates Vandana Ramkrishna as COO, Madison Media Ace
Madison Media has elevated Vandana Ramkrishna as chief operating officer of Madison Media Ace. As per campaign India, Ramkrishna was leading the Kolkata operations of Madison Media as vice president. She will continue to lead the businesses of Raymond, Pidilite, Cipla Health, Weikfield, Balaji Wafers, Dhani Services in Mumbai, and those of Joy Personal Care, Bandhan Bank, MP Birla Cement in Kolkata and further strengthen Madison’s east region operations.
4. Truecaller Appoints Jijendran Ravindran as VP, Global Business Development
Truecaller has appointed Jijendran Ravindran as vice president of Global Business Development. Jijendran joins Truecaller from Xiaomi, where he was the associate director and lead for MIUI India. As per exchange4media, he will work towards expanding business and growth across markets.
5. Purnima Sahni Mohanty Joins Amazon Web Services as Group Head – Communications
Purnima Sahni Mohanty has joined Amazon Web Services as Group Head – Communications. Mohanty’s last stint was with Microsoft India as its Director – Communications. She moved on after working there for 1.9 years. According to exchange4media, Mohanty left the company to pursue personal priorities.
