At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. OnePlus Merges with OPPO

Smartphone brand OnePlus announced that it has decided to integrate with its sister smartphone brand OPPO. As per The Economic Times, the merger will allow the brand to be more efficient, bring faster and more stable software updates for OnePlus users. OnePlus will however continue to operate independently.

2.  Network Advertising Appoints Akashneel Dasgupta as CCO

Network Advertising has appointed Akashneel Dasgupta as chief creative officer. He moves from BBDO Gurugram where he was chief creative officer. As per campaign India, Dasgupta had also worked with DDB Mudra, Lowe Lintas and ADK Fortune.

3. IKEA Launches Online Deliveries in Bengaluru

IKEA is set to open up its online deliveries in Bengaluru, pushing ahead its plans to reach consumers across multiple sales channels. IKEA’s online presence sets a new direction for the retailer with new touchpoints and services, focusing on both digital and physical formats with an omnichannel approach, reports livemint. The company also plans to open a big box store in Bengaluru by next year.  

4. Grey Group Appoints Dinesh Shetty as CFO

Grey group has appointed Dinesh Shetty as the chief financial officer, South Asia. In his new role, Dinesh will be responsible for driving financial strategy for the South Asia regions. According to The Economic Times, Dinesh joins from Big Sun Technologies where he was the CFO and COO.

5. CARS24 Expands Business Globally

CARS24 is ready to launch business in Southeast Asian and Middle East countries this year. As per exchange4media, the company is already operational in Australia and UAE. As part of its expansion strategy, CARS24 will use its India playbook to expand globally and continue to invest in technology to transform the consumer experience in buying-selling cars.