At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Headlines:
1. WPP launches VMLY&R COMMERCE
WPP has launched VMLY&R COMMERCE, a new end-to-end “Creative Commerce Company”. VMLY&R COMMERCE will operate as a distinct company within the VMLY&R global network. WPP agencies Geometry and VMLY&R will bring together their respective commerce capabilities to provide expertise and delivery for clients. According to afaqs, VMLY&R COMMERCE will be led by Global Chief Executive Officer Beth Ann Kaminkow, currently Global CEO of Geometry.
2. Omnicom Media Group Announces Official Expansion of Fuse
Omnicom Media Group (OMG) has announced the official expansion of Fuse, OMG’s market-leading sport and entertainment practice, across Asia-Pacific. Headquartered in Singapore, the Fuse team will be tasked with delivering transformative marketing solutions for clients in the region across sport, e-sports and music. As reported by the Economic Times, Fuse in APAC will be built on a new model that leverages the commercial, digital, and creative capabilities of OMG’s network to help clients modernise their sponsorship strategies through better strategic guidance, smarter digital activation, cutting-edge analysis, and delivering faster and more attributable return on investment.
3. Havas Group Appoints Prashant Tekwani as EVP & Business Head, Havas CX India
Havas Group India has appointed Prashant Tekwani as EVP & Business Head of Havas CX India, the newly formed customer experience network, with immediate effect. In his new role, Prashant’s mandate will work towards accelerating Havas CX journey of transformation in India along with the core leadership team in the group. As per afaqs, he will be based out of Mumbai which is one of the key cities across the globe for the network’s growth.
4. Flipkart Acquires Scapic
Flipkart has acquired Scapic, an augmented reality (AR) company, for an undisclosed sum. Scapic is a cloud-based platform which enables creation and publishing of AR and 3D content, serving clients across e-commerce and marketing. As noted by The Economic Times, Flipkart will acquire a 100% stake in Scapic and onboard a team of developers and designers.
5. Amazon Launches Amazon Pharmacy
Amazon has launched an online pharmacy for delivering prescription medications in the United States, as mentioned by TechCrunch. Called Amazon Pharmacy, the new store lets customers price-compare as they buy drugs on the company’s website or app. The company also said that Prime subscribers get up to 80% off generic and up to 40% off brand drugs when they pay without insurance, as well as two-day delivery.
