At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Meta Appoints Meghna Apparao as Director, E-commerce, India
Meta has appointed Meghna Apparao as the Director of e-commerce in India. As a part of her new role, Megha will spearhead Meta’s strategic relationship with the country’s leading brands in the e-commerce space, enabling a stronger partnership through Meta platform solutions. She will report to Arun Srinivas, Director and Head of Global Business Group at Meta in India.

2. Snap Appoints Gareth Leeding as Head of Creative Strategy, APAC
Snap has appointed Gareth Leeding as Head of Creative Strategy, APAC. Leeding is Snap’s first dedicated creative leader in the APAC region. He joins from We Are Social UK where he was Executive Creative Director. Snap additionally announced Haran Ramachandran to lead Creative Strategy for Australia and New Zealand.

3. Shashi Sinha, Vikram Sakhuja Join Axis My India’s Advisory Board
Consumer data intelligence company, Axis My India has appointed Shashi Sinha, CEO, IPG Mediabrands and Vikram Sakhuja, group CEO, Madison Media to its advisory board.  Sakhuja has been nominated as chairman of the board. As per campaign India, the board will be responsible for keeping a track of the big picture of the organisation, anticipating challenges and suggesting mitigation tools to avoid the same.

4. Zacharia James Quits BCW APAC as Chief Strategy Officer
Zacharia James has quit as Chief Strategy Officer from BCW APAC and Executive Sponsor, BCW India. He has decided to move on after being associated with the agency for two years. James is also the founding partner of Six Degrees PR and Alphabet Consulting.

5. Shreya Sharma Joins ShareChat as Head of Communications
Shreya Sharma has joined ShareChat as Head of Communications. Prior to joining ShareChat, she worked with Dream11 and Dream Sports as the Director – Corporate Communications and PR, for over 3 years. Sharma has also worked for organizations like EY, Genesis Burson Marsteller and more.