At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Kyoorius Creative Awards 2021 Now Open for Entries
Kyoorius has announced that entries are now open to the 2021 Kyoorius Creative Awards from across India under the Kyoorius Advertising Awards and the Kyoorius Digital Awards. The 2021 Kyoorius Creative Awards will be the 8th annual edition of the awards, presented by ZEE and partnered by ZEE5 and ABP News, with a common aim to create a truly neutral and transparent platform that rewards the best in Indian advertising, media and digital creativity. Additional details regarding dates, prices, eligibility rules, disciplines, categories and submission media guidelines are available at kca.kyoorius.com or awards.kyoorius.com.
2. PhonePe Takes Up 6 Different Sponsorships for IPL 2021
PhonePe has taken up 6 different sponsorships for IPL 2021, as reported by exchange4media. PhonePe is the official co-presenting sponsor for the television broadcast of IPL 2021 on Star Sports Network. It is also the Associate Sponsor for the digital broadcast of IPL on Disney+Hotstar. Additionally, the company is also sponsoring 4 IPL franchises – Mumbai Indians, Chennai Super Kings, Royal Challengers Bangalore & Delhi Capitals.
3. OPPO Appoints 72andSunny Singapore as Global Brand Agency Partner
OPPO has appointed 72andSunny Singapore as one of its global brand agency partners following a pitch with multiple agencies across Asia and Europe. As reported by marketing interactive, the agency will work with OPPO to grow and help build the brand in key markets worldwide.
4. Viacom18 Media Launches Colors Cineplex Bollywood
Viacom18 Media has made a new addition to its existing bouquet of Hindi channels, with the launch of Colors Cineplex Bollywood. As per campaign India, the new channel is targeted towards the metro audiences of Mumbai, Delhi as well as other Hindi speaking markets. It aims to engage bollywood fans of all age groups with a slew of titles spanning different genres.
5. Facebook to Remove Political & Social Issue Group Recommendations
Facebook has announced that it is going to remove the recommendations for political and social issue Facebook groups, a move it has billed as turning down tension on the site. According to The Economic Times, the company also announced changes aimed at reducing the reach of groups that break site rules, including showing them lower in algorithmic recommendations and alerting people when they go to join a group that has previously violated policies.
