At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Laqshya PR introduces NewsCoverage.in
NewsCoverage.in is managed and developed by the in-house team of media experts and developers to offer its clients the best-in-class press release distribution services to major news sites such as PTI, ANI, Bloomberg, etc., at a very competitive price range.

2. BCW India Group and Whitekettle Consulting launch CSP+
BCW India Group and WhiteKettle Consulting have launch of CSP+, a new offering to help companies in India lead with purpose. CSP+ will help organisations integrate their brand purpose into their DNA and deliver on it.

3. Kantar Marketplace starts “Link AI for Digital”
Kantar has announced that Link AI for Digital, an AI-powered ad testing solution is now available on Kantar Marketplace. Link AI for Digital is a creative effectiveness solution that predicts a digital ad’s in-market performance within 15 minutes.

4. Chingari launches new in-app feature ‘Audio Room’
Audio Room is a new in-app feature that allows users to create voice-based rooms. Through the Audio Room feature, Chingari users can stay connected and engaged with their followers and fellow users in a new way.

5. D&AD Awards 2022: 37 shortlists for Indian entrants
The organisers of the D&AD Awards have announced the shortlists for the 2022 edition. Among the 1,362 shortlists, Indian entrants have 37. Winners will be revealed through virtual awards ceremonies on 25 and 26 May.