News:

Melt Update | 19 August | India Today Group launches new content hub & MORE

melt, August 19, 2022

Meanwhile, Nikhil Madhok, EVP & Head of Original Content, Hotstar, has resigned from his post.

Top News:

1. India Today Group launches new content hub
India Today Group has announced its newest venture- ‘India Today Originals’, a content hub producing original series and features in the non-fiction space for streaming & audio platforms. The group has also partnered with Netflix and Amazon Prime.

2. Dentsu India appoints Bhasker Jaiswal as COO, Media
Dentsu India announces the appointment of Bhasker Jaiswal as the Chief Operations Officer, Media, dentsu India. As a member of the executive team, he will report to Divya Karani, Chief Executive Officer, Media, dentsu South Asia.

3. Nikhil Madhok quits Hotstar
Nikhil Madhok, EVP & Head of Original Content, Hotstar, has resigned from his post. Madhok was given the position in July 2018. Prior to this, he was Executive Vice President at Star TV Network. This was Madhok’s second stint with the Star network.

4. Twitter announces updates to performance ads
Twitter has announced a slate of updates to the current performance advertising products & measurement solutions, such as Twitter Pixel, Conversion API, and App Purchase Optimization, that will be launching globally to all Twitter Advertisers.

5. LinkedIn Updates: Discovery, Carousel, & more
LinkedIn has rolled out a slate of new updates with an objective to enable the discovery of meaningful conversations and expert insights, along with providing a new way for users to share posts and improve the safety of Groups.