At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Essence Promotes Tim Irwin as Global COO
Essence has promoted Tim Irwin to the role of Global Chief Operating Officer. Irwin had joined Essence in 2018 as COO, EMEA and was promoted to chief executive a year later. In his new role, which will be based in London, he will manage the agency’s global growth strategy and operations.

2. IPG Mediabrands Elevates Lynn Lewis as Global CMO
IPG Mediabrands has elevated Lynn Lewis to Global Chief Marketing Officer. Lewis will lead all marketing efforts for Mediabrands, reporting to Daryl Lee, Global CEO of Mediabrands. She will be tasked with working across all brands, regions, and capabilities.

3. Microsoft Purchases Activision Blizzard for $69 billion
Microsoft has announced a $69 billion deal to purchase US gaming giant Activision Blizzard, the firm behind hits like “Call of Duty” and “Candy Crush”. In its largest purchase ever, Microsoft will pay $95 per share in cash to Activision Blizzard. As per livemint, Activision’s stable of popular titles will help Microsoft expand its own offerings for the Xbox console and better compete with rival Sony Corp.’s PlayStation.

4. Swiggy Appoints Shyamashree DMello as Head, Creative Studio
Swiggy has appointed Shyamashree DMello as head of creative studio. She will be based out of Mumbai. Prior to this, she was working as a freelance writer. Previously, she was with Publicis Worldwide as ECD and head of creative services for more than 7 years.

5. Bata India Appoints Abhinav Sharan as AVP – Head of Retail Marketing & Visual Merchandising
Bata India has appointed Abhinav Sharan as AVP – head of retail marketing and visual merchandising. He joins from Panasonic India, where he worked for more than 4 years as head of branch operations and dealer relationship management. In the past, he has also worked with Pernod Ricard, Nokia India and LG Electronics.