At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Amazon US Pledges Over $5 Million to Help India Combat Covid-19
Amazon US is pledging over $5 million to support hospitals and other COVID care facilities across India. As part of this initiative, life-saving equipment including 82 anesthesia ventilators, 1238 BiPAP machines and 60 ventilators have already reached India, reports exchange4media. The medical equipment will be distributed to Amazon’s on-the-ground community partners who will distribute to verified hospitals and non-profit organizations across the country to ensure it reaches communities where it is needed the most.
2. TBWA\India Launches ‘Weapon’
TBWA\India has launched ‘Weapon’, a data practice that aims to solve growth problems and challenges for brands. According to campaign India, Weapon brings TBWA\’s ‘disruption’ alive with a mix of op creativity and data. The agency has appointed Vishwajit Vyas as head of the practice.
3. VI Appoints Tanuja Rai Pradhan as Head Consumer Insights, Marketing
Tanuja Rai Pradhan has joined Vodafone Idea as Head Consumer Insights in Marketing. Her new role incorporates understanding consumers and putting that in business strategies around the brand, as per exchange4media. Prior to this she was Jio’s Head Special Projects, Consumer Insights and New Commerce Analytics.
4. AT&T Merges WarnerMedia Subsidiary with Discovery Inc
US telecom giant AT&T and Discovery Inc. have partnered to create a ‘standalone global entertainment’ company, reports afaqs. As part of the agreement, AT&T is merging its WarnerMedia subsidiary which includes entertainment, sports and news assets with Discovery’s non-fiction, international entertainment and sports businesses. This also includes content from HBO Max and the recently launched Discovery+.
5. Deepak Sharma Quits Starcom
Deepak Sharma has stepped down from his role as the managing director of Starcom Mediavest Group, a part of Publicis Media. As noted by The Economic Times, Sharma was a part of the group for over 16 years, having joined as a media director in 2005.
