At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Headlines of the day:
1. M&C Saatchi PLC Elevates Moray Maclennan To CEO
M&C Saatchi PLC has elevated Moray MacLennan as its chief executive, after the agency’s founders Jeremy Sinclair, David Kershaw and Bill Muirhead announced their plans to leave the company. MacLennan currently heads M&C Saatchi’s international arm as Global CEO. As reported by campaign UK, he will take over from predecessor Kershaw. Gareth Davis will be non-executive chair. The elevations come into effect on 1 January 2021.
2. Uber Launches 500 E-rickshaws In Kolkata
Uber has launched 500 e-rickshaws in Kolkata to offer riders sustainable mobility solutions to support their travel needs, especially short distance and last-mile commutes, in the new normal. As per livemint, the launch is in line with Uber’s recently announced global commitment to make all rides on its platform 100% emission-free by 2040. The service will appear as ‘Uber Toto’ and riders from Howrah, Barasat, Madhyamgram, Rajarhat and Salt Lake will be able to book the e-rickshaws on the Uber app.
3. Edelman Launches Predictive Analytics Tools
Edelman has launched a suite of predictive analytics tools as part of its CommsTech offering to provide clients with insights into potential crises and use data to support prioritizing issues. As noted by campaign India, the firm has split the tools to focus on particular areas like consumer-facing comms, employee communications, investor relations and predictive crisis analytics. Edelman had rolled out CommsTech Solutions in September this year – a service that brings together data and analytics to help clients predict consumer behavior, reduce risk and quantify commercial impact.
4. NBA Elects Rajat Sharma As President
News Broadcasters Association (NBA) has elected Rajat Sharma as the President. According to exchange4media, the board members unanimously asked Rajat Sharma, Chairman & Editor-in-Chief, India TV, to continue as the President at the NBA Board Meeting held today. The Board also elected Anuradha Prasad Shukla, Chairperson-cum-Managing Director – News24 Broadcast India Ltd, as Vice President for the year 2020-2021.
5. Tata Sky Partners With CuriosityStream
Tata Sky has partnered with American TV network, CuriosityStream to bring thousands of hours of documentary films and series to Tata Sky subscribers across India. As mentioned by exchange4media, Tata Sky subscribers will now have access to CuriosityStream’s content via the Tata Sky Binge OTT aggregator service. The partnership will enable Tata Sky subscribers to enjoy exclusive originals, series and features.
