At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Headlines Of The Day:
1. Facebook Rejects 2.2 Million Ads
Facebook vice president for global affairs, Nick Clegg said that the company has rejected 2.2 million ads across Facebook and Instagram because the ads were trying to “obstruct voting” in the upcoming US presidential election, The Verge reported. Clegg added that the social media giant has partnered with 70 media outlets to verify information and is using artificial intelligence to “delete billions of posts and fake accounts, even before they are reported by users”.
2. Havas Group India Launches Global Study : Meaningful Brands 2020: COVID edition
Havas Group India has unveiled the results of its global study, Meaningful Brands 2020: COVID edition that lists down the steps brands can take to further their meaningful connection with consumers in the post lockdown world. The 2020 COVID edition of the study was conducted across 5 markets – India, Singapore, Indonesia, Philippines & South Korea, with a total sample size of 2,900 respondents. In India, the study focused on consumer expectations in the post lockdown scenario, how brands can deliver on those expectations by identifying meaningful shifts across key categories.
3. Hotstar To Launch In Singapore
Hotstar will launch in Singapore on 1 November 2020, as reported by campaign India. Consumers in Singapore can subscribe to the service for a subscription fee of S$69.98 annually. All Hotstar users will also have access to two concurrent streams and unlimited download (excluding live feed) per device.
4. Mother Launches New Agency ‘Other’
Mother has launched a new independent creative agency, ‘Other’, to better reflect new circumstances for businesses and consumers. Located in London, the agency will report to global chief executive officer Michael Wall and Mother founder Robert Saville. As per The Drum, the move coincides with a period of heightened uncertainty for agencies and their clients, indicating that Saville senses an opportunity to provide new solutions for clients amid the chaos.
5. Blue Dart Ropes In Network Advertising As Creative & Media Partner
Blue Dart has roped in Network Advertising as its creative and media partner. According to afaqs, the agency has been tasked to reach out to the end consumers and share with them the brand’s value proposition. Network Advertising has conceptualized and developed an ad campaign ahead of the festive season, to display Blue Dart’s capability and edge across Express Logistics. It is a multimedia campaign, promoted across various platforms including traditional and digital mediums.
