News:

Melt Update | 19 October | Publicis Group Q3 Results: 10.3% organic growth and MORE

melt, October 20, 2022

Meanwhile, Netflix has reported that it has gained 2.4 million subscribers worldwide in Q3, from July to September.

Top News:

1. Publicis Group Q3 Results: 10.3% organic growth
Publicis Groupe’s Q3 results surprised on the upside with organic growth of 10.3% — the third quarter in a row above 10% — and it raised its annual forecast with an expected 2022 revenue growth of about 8.5%.

2. Netflix Q3: Gains 2.4 mn subscribers worldwide
Netflix has reported that it has gained 2.4 million subscribers worldwide in Q3, from July to September. Netflix’s total subscriber count now stands at 223.1 million. Further, the company has forecast that it will clock 4.5 million customers in the fourth quarter.

3. Twitter India releases #LetsTalkShop Report
In a consumer survey report, titled #LetsTalkShop, data states that 80% of Twitter shoppers consider brand conversations ‘trustworthy’. 97% of people surveyed seek comments and opinions from others on the service, with reviews dominating 70% of conversations.

4. Havas Report: Insights Into Gen Z
Havas Spark 2.0 GenZ Report states that 70% Gen Zs are more willing to consider buying from a brand that stands up for environmental and social causes, while inability to adapt to changing times (60%) is a key reason for Gen Z to lose interest in a brand.

5. The Womb brings in Mandeep Singh Malhotra
The Womb has appointed Mandeep Singh Malhotra as partner – beyond TV initiatives. Prior to his current role, he was a self-employed business marketing consultant from September 2020. Malhotra is also founding partner and former CEO of The Social Street.