At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. WPP & TikTok Enter Global Partnership
WPP and TikTok have announced they are entering into a global partnership focused on developing new ad products on the video-sharing platform while bolstering its brand-safety measures. The global deal sees WPP take the role of lead agency development partner. As per campaign India, the deal also covers marketing API integrations and new formats, such as augmented reality.
2. Disney+ Hotstar Appoints Roopa Sharma as Director – Marketing
Disney+ Hotstar has appointed Roopa Sharma as Director – Marketing. In her new role, sharma will be focused on social media marketing for the subscription business. She joins Disney+Hotstar from Netflix where she was Global Creative Marketing – International Originals.
3. Times Internet Partners with Twitter
Times Internet Limited (TIL) has partnered with Twitter, to ensure content from its online publications is available on the social network. With this partnership, Times Internet will be now able to leverage its presence on Twitter for its advertising partners as well. As reported by exchange4media, the collaboration with Twitter will also help TIL to introduce content-led solutions for advertisers like Sponsored Moments, Pools and other storytelling elements.
4. The Hershey Company Elevated Herjit Bhalla to VP, India & AEMEA
The Hershey Company has announced the elevation of Herjit Bhalla to vice president, India and Asia Pacific, Europe, Middle East and Africa (AEMEA). As reported by The Economic Times, Bhalla has spearheaded the Indian market as managing director for three years. Under Bhalla’s leadership, Hershey India launched Hershey’s Kisses in the country in 2018.
5. Famous Innovations Appoints Omkar Joshi as Creative Head, Garage Worldwide
Famous Innovations has appointed Omkar Joshi as creative head for its digital and design arm, Garage Worldwide. As per campaign india, Joshi moves from Schbang where he was executive creative director and business head of the agency’s Bengaluru office.