At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Flipkart Expands Grocery Services to Over 50 Cities

Flipkart has expanded its grocery services to over 50 cities through its pan-India e-commerce marketplace, as the Walmart-owned company looks to cash in on the burgeoning e-grocery segment in the country. As reported by livemint, this expansion will provide users of seven large cities and more than 40 neighbouring cities access to high-quality grocery products, offers, quick deliveries and the most seamless grocery shopping experience. In the grocery space, Flipkart competes with players such as BigBasket, Swiggy, Amazon, Grofers and Reliance’s JioMart.

2. Wondrlab Bags Creative Duties for Navratna

Wondrlab has bagged the creative duties for Emami’s power brand Navratna. The business will be looked after by the agency’s content platform. As per The Economic Times, the new mandate covers integrated duties for two of the company’s flagship brands, Navratna Cool Talc and Navratna Cool Oil. To kickstart this association, the agency will conceptualise a summer campaign for both brands.

3. Vinita Shah Quits TAM after 16 years

TAM Media Research SVP – TAM Axis & TAM Sports Vinita Shah has moved on from the company after a 16+ years stint. According to exchange4media, she handled the Analytics, TAM Sports, and corporate communication portfolios. Prior to joining TAM in 2004, Vinita had worked with Group M, Grey, and McCann.

4. Facebook Launches Live Rooms in Instagram

Facebook has Live Rooms in Instagram that will let users go live on the photo-sharing platform with up to three people. Previously, they could go live with only one other person in an Instagram stream. As reported by The Economic Times, Live Rooms will be available globally for everyone on Instagram.