At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top Headlines Of The Day:

1. Cannes Lions To Launch ‘Lions Live’

Cannes Lions International Festival of Creativity is all set to roll out Lions Live, a platform that aims to provide digital education, inspiration and networking experience that will run throughout June under the theme, ‘Creativity Matters’. It will feature masterclasses and hangouts with creative industry veterans and talks from speakers who had confirmed participation in this year’s festival. As noted by Campaign India, Lions Live will ‘peak’ during the original dates of the festival, 22-26 June 2020.  Access to Lions Live will be free of charge to all.  

2. Google Will Help Locate Nearest COVID Testing Centres

In a bid to spread awareness about the coronavirus, Google will now tell its users about the nearest COVID testing centres. As The Verge points out, if you search for anything related to COVID-19 on Google, the site will display information about coronavirus testing centres near you. The feature is only available in the US for the time being, though it may eventually get rolled out to other regions.

3. Jeep Retains Leo Burnett As Its Creative Agency

FCA India, manufacturer of the SUV brand ‘Jeep’, has retained Leo Burnett as its creative agency after a multi-agency pitch. The agency has been the creative partner on the account for the past 4 years. According to exchange4media, the account will continue to be handled out of the agency’s Mumbai office.

4. JioSaavn Launches JioSaavn YourCast

JioSaavn has launched a new service – JioSaavn YourCast, which will allow podcasters to upload their shows onto the platform, with the potential to reach JioSaavn’s base of more than 100 million engaged users across the globe. As reported by The Economic Times, the service is designed to empower independent podcasters with tools to publish their audio stories.