At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Accenture Interactive Appoints David Droga as CEO
Accenture Interactive has appointed David Droga as its new CEO and creative chairman. Droga, the founder and current chairman of Droga5, which was acquired by Accenture in 2019, will officially take up the position on 1 September 2021. As per campaign India, he will succeed Brian Whipple, who recently announced his retirement.
2. Sunil Lulla Quits BARC
Sunil Lulla, chief executive officer, BARC (Broadcast Audience Research Council) India has resigned from his position according to campaign India. Lulla took over from Partho Dasgupta in October 2019. Prior to this, he was with Balaji Telefilms.
3. Apple Delays Return to Corporate Offices
Apple is delaying its return to corporate offices to January next year because of surging Covid-19 cases and new variants, according to livemint. The company would confirm the re-opening timeline one month before employees are required to return to the office. When employees are required to return, they will be expected to work at the office at least three days a week — Mondays, Tuesdays and Thursdays — with remote work on Wednesday and Friday available.
4. Havas Media Group India Launches ‘Converged’
Havas Media Group India has launched ‘Converged’ – an identity-based planning and buying platform that aims to keep the audience and consumer behaviour at the centre of the media process. According to the company, the platform will enable the creation of addressable audience segments based on first, second or third party data and generate audience insights. Havas India has collaborated with Eyeota, a data partner to global enterprises, and is planning on working with additional data providers to bring in further depth and insights.
5. Facebook Announces New Program to Help SMBs with Loans
Facebook India has announced a new program, the ‘Small Business Loans Initiative’, to help small and medium businesses (SMBs) that advertise on Facebook to get quick access to credit through independent lending partners. As per exchange4media, Indifi is the first lending partner that Facebook has tied-up with and the program is built with the potential to bring more partners on board. The goal of the initiative is to make business loans more easily accessible to small businesses, and reduce the credit gap within India’s MSME sector.
