At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News Today:
1. HUL Reports 8.58% Jump In Net Profit For Q2
Hindustan Unilever has reported an 8.58% increase in consolidated net profit to Rs 1,974 crore for the quarter ended 30 September 2020 against a net profit of Rs 1,818 crore in the July-September quarter of the previous fiscal. As noted by exchange4media, the FMCG major’s sales stands at Rs 11,510 crore, up 15.89% compared to the corresponding period a year ago.
2. Marico Forays Into Chyawanprash Category
Marico has announced its foray into the Chyawanprash category with the launch of Saffola Arogyam Chyawan Amrut Awaleha, as per afaqs. In line with its aim to strengthen its presence in the health and immunity-boosting segment, the company has introduced an enhanced variant of the traditional Chyawanprash. According to the company, Saffola Arogyam Chyawan Amrut Awaleha not only boosts immunity but also supports respiratory health needs of today while providing relief from cough, cold and sore throat.
3. Mathrubhumi Group Elevates Naveen Sreenivasan As Head, Media Solutions, TRD
Mathrubhumi Group has announced the elevation of Naveen Sreenivasan as head media solutions TRD (television, radio and digital). As per campaign India, Sreenivasan will be responsible for the management of sales and marketing functions of Mathrubhumi News Television Channel, Kappa TV, Club FM and Mathrubhumi Digital. Prior to this, he was cluster head sales for Mathrubhumi daily.
4. Facebook and Instagram Launch Content Programming For Durga Pujo
Facebook and Instagram have launched a bundle of features and content programming to help make virtual Durga Pujo celebrations as entertaining as possible. As per exchange4media, these include immersive AR filters and stickers to create fun and engaging content. People will also be able to watch Pujo rituals and participate in the festivities from home through various Facebook Live’s by Pujo Pandals across the country.
5. HiveMinds Appoints Aparna Vengurlekar As VP – Sales
HiveMinds, the digital unit of Madison World, has announced the appointment of Aparna Vengurlekar as vice president- sales, according to The Economic Times. Prior to joining HiveMinds, Vengurlekar was the national sales head at Outlook Publishing (Outlook Traveller). She will be based out of Mumbai.
