At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Sidharth Rao Takes Direct Charge of dentsu Webchutney
dentsu Webchutney has announced that Gautam Reghunath, CEO & PG Aditiya, CCO will be leaving their positions early next year to set up their own venture. With this change, the agency will now be back under the direct charge of Sidharth Rao, CEO, dentsuMB Group. Sidharth, founder of dentsu Webchutney, will front the agency’s leadership team.

2. Facebook Plans Name Change
Facebook is set to change the name of its company as early as next week in a signal of intent as it transitions from a social network to a company focused on the metaverse, according to a story in The Verge. The rebrand will see Facebook follow in the footsteps of Google, which changed the name of its trading company to Alphabet in 2015. This would likely position the Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more.

3. Deutsche Bank Appoints Essence as Global Media Agency
Deutsche Bank has appointed Essence as its global media agency. Essence, which takes on the consolidated account on 1 January 2022, will manage media buying across all media and platforms, both online and offline, around the world. As per campaign UK, the account was previously split between Spark Foundry and Starcom since 2015, and Performance Media, which has worked on the online media business since 2018.

4. Omnicom Organic Revenues Rise 11.5% in Q3
Omnicom’s organic revenues have risen 11.5% to $3.4 billion for the quarter ended September 2021, reports campaign India. Organic growth clocked in at 7.7% year over year in the U.S. and 20.2% year over year for North America. The U.K grew 11.4% year over year and Europe increased 14.9% in the same period. Asia Pacific, meanwhile, increased 19.6% year over year.

5. Wondrlab Raises $7 Million in Pre-series Funding
Wondrlab has raised $7 million in a round of pre-series funding round led by Pi Ventures LLP, Tanas Capital, Prodapt Holdings and several independent investors. As noted by exchange4media, the startup will utilise its newly acquired funds towards driving inorganic growth, with a sharp focus on tech, digital, programmatic advertising and the building of world-class martech platforms.