At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Headlines Of The Day
1. Apple services available now in more than a dozen countries
Apple has launched its major services including the App Store, iCloud, Apple Podcasts, and Apple Arcade, in 20 new countries today. The Verge reports that additionally, Apple Music is expanding to 52 new countries. The expansion means that the App Store, in particular, is now available in a total of 175 countries and regions.
2.Facebook launches gaming app for Android
Facebook forays into the gaming world as it launches its first game streaming app, Facebook Gaming. Livemint mentions that the app has been under development in South American countries since 18 months. It is currently available on Android and is in the works for iOS users. Facebook claims that the app can not only be used to watch e-sports or gaming competitions but also to take part in games with other users.
3. ZEE5 India appoints Rajeev Dhal as Chief Revenue Officer
ZEE5 appoints Rajeev Dhal as Chief Revenue Officer, according to Financial Express. He will succeed Taranjeet Singh who was a key member in setting up the OTT’s advertisement revenue stream. Dhal will report to Tarun Katial, CEO of ZEE5 India.
4.Neena Dasgupta heads Aidem Ventures as CEO after Pradeep Hejmadi steps down
Neena Dasgupta, CEO and Director, Zirca Digital Solutions, has been given an additional role to head Aidem Ventures, an independent media sales and consulting company, according to exchange4media. This is after CEO Pradeep Hejmadi stepped down. Dasgupta has been associated with Aidem Ventures as an advisor for over eight years.
5. iProspect bags SBI’s digital mandate
iProspect India has won the digital mandate for State Bank of India. As seen in Economic Times, the agency will handle the entire gamut of digital duties – paid media, social media, creative, SEO and ORM (online reputation management) for the brand. iProspect India will help the bank enhance its digital presence and achieve its digital marketing objectives by devising innovative digital campaigns.