At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Headlines Today:
1. Electrolux appoints OMG as Media Agency in APAC & MEA
Electrolux has appointed Omnicom Media Group (OMG) as its media agency of record in APAC and MEA, following a multi-agency pitch. As per exchange4media, the appointment sees OMG take on the complete paid media duties (planning, buying and digital) for all of Electrolux’s brands including Electrolux, AEG, Anova, Frigidaire, Westinghouse, Zanussi and more.
2. Amazon India appoints Abhishek Mahapatra as Director, Consumer Communications
Amazon India has appointed Abhishek Mahapatra as Director, Consumer Communications. According to exchange4media, he will be based out of Gurugram and will report to Minari Shah – Director, Corporate Communications. Prior to this, Mahapatra was General Manager, Communications, Africa, Middle East and India at Nissan Motor Corporation.
3. Dentsu International announces Merger with C’Lab & TSL
Dentsu International has announced the merger of its celebrity, influencer, and sports marketing division – C’Lab, with its global branded content division – The Story Lab (TSL) in India. Deepak Kumar, erstwhile Director C’Lab, will now lead the business in India as Country Head, TSL. The unification of these two agencies is aimed at simplifying clients’ needs in the content space and leverage TSL’s footprint and IPs across the globe. The merged entity will operate under the TSL brand.
4. Mitron Inks Deal with Zee Music Company
Short format video app, Mitron has inked a licensing deal with Zee Music Company. With this deal, Mitron users will now have access to thousands of songs from the Zee Music’s catalogue. As per afaqs, the deal is in line with Mitron’s efforts to provide a robust and versatile music library for creators to showcase their creativity.
5. Tata CLiQ Appoints Almona Bhatia as Chief Strategy Officer
Tata CLiQ Luxury has appointed Almona Bhatia as chief strategy officer. As reported by afaqs, Almona will be driving strategy, growth initiatives and contributing towards building the brand. She joins from GQ India.