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Melt Update | 21 March | Twitter elevates Preetha Athrey & MORE

Animesh Das, March 21, 2022

Meanwhile, Publicis Groupe has announced the elevation of Jose Leon as Managing Director, Indigo Consulting.

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Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
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Top News:

1. Twitter elevates Preetha Athrey
Twitter elevated Preetha Athrey to Director of Global Business Marketing, APAC. Athrey takes the reigns from Disha Goenka Das, who moves to a global role leading regional business marketing teams across Asia, LATAM, Europe, and North America.

2. Virginia Sharma joins Google
Virginia Sharma has joined Google to lead cloud marketing in India. Sharma moves from JioSaavn, where she was Vice President – Brand Solutions.

3. Jose Leon now MD at Indigo Consulting
Publicis Groupe has announced the elevation of Jose Leon as Managing Director, Indigo Consulting. Leon was Chief Operating Officer. He joined the agency in 2017 from Adobe.

4. Gurjot Shah Singh to head media at Isobar
Dentsu India has appointed Gurjot Shah Singh as EVP – Media for Isobar. His mandate also includes the growth of media services for Isobar India group jointly with WATConsult’s Shanu Jain

5. Omnicom to withdraw from Russia in ‘orderly’ exit
Omnicom said: “We have been planning an orderly process to ensure continuity of services for clients and to provide a future for our Russian colleagues. We expect to finalise details shortly.”