At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Wunderman Thompson SA Elevates Tarun Rai to Executive Director Strategic Initiatives, APAC
Wunderman Thompson South Asia has elevated Tarun Rai to the role of Executive Director Strategic Initiatives, APAC, effective 1 January 2022. Prior to this, Rai served as Chairman and CEO in the organisation for the last seven years. He will report directly to Ewen Sturgeon, CEO, International of Wunderman Thompson.

2. Zomato’s Deepinder Goyal Joins Unacademy Board
Unacademy has announced the appointment of Deepinder Goyal, Founder & CEO, Zomato on the company’s Board of Directors. As reported by exchange4media, Deepinder is an investor in Unacademy and participated in the company’s Series H fundraise. He had also joined the Board of Directors at magicpin in July this year.

3. Axis Bank Appoints Anoop Manohar as Chief Marketer
Axis Bank has appointed Anoop Manohar as chief marketer. He takes over the responsibility from Asha Kharga who moved on from the bank in March this year to join the Mahindra Group as chief customer and brand officer. Manohar, before joining Axis Bank, was with The Coca-Cola Company for nearly a decade.

4. Adidas Appoints Deepika Padukone as Brand Ambassador
Adidas has appointed Deepika Padukone as brand ambassador. The brand aims to partner with Padukone and create a common commitment towards fitness – both physical and emotional. With this, Adidas aims to democratise and diversify sport for women.

5. Lintas Live Bags PR & Social Media Mandates for Saridon & Supradyn
Lintas Live has won the PR and social media mandates for Bayer India’s brands such as Saridon and Supradyn after a competitive multi-agency pitch. According to exchange4media, a content-led marketing plan has been devised across functions, leveraging new-age formats that the target audience enjoys. The integrated strategy aims to deliver a fresh moment marketing approach for the social platforms of Saridon and Supradyn.