At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Omnicom Group Wins Mercedes’ Global Agency Consolidation
Omnicom Group has been awarded the global consolidated media, brand and performance marketing account for Mercedes-Benz, after vying for the business against incumbent Publicis Groupe. As per campaign India, Omnicom’s triumph is the result of a six-month closed review between the two rival agency groups. The new partnership between Mercedes-Benz and Omnicom is due to kick off in January 2022, under the moniker ‘Team X’.
2. Havas Creative Group Appoints Amish Sabharwal as Senior Executive Creative Director & Creative Head of Digital Experience
Havas Creative Group India has appointed Amish Sabharwal as Senior Executive Creative Director and Creative Head of Digital Experience. He will be based in Gurgaon and will report to Ravinder Siwach, National Creative Director, Havas Creative Group India. In his new role, Amish will lead the Havas integrated creative digital team with a renewed focus on the digital-first agenda of Reckitt.
3. Raman Kalra Joins Renew Power as Chief Digital Officer
Raman Kalra has joined Renew Power as the Chief Digital Officer. Prior to this, he was Partner, PwC India – Digital Transformation and Strategy. As noted by exchange4media, Karla quit PwC India in August 2021.
4. Mastercard Names Magnus Carlsen as Global Brand Ambassador
Mastercard has named Norwegian chess Grandmaster, Magnus Carlsen as the global brand ambassador. The news comes as the company adds chess to its coveted roster of sports sponsorships. As reported by The Economic Times, Carlsen joins the company’s lineup of ambassadors, which includes Lionel Messi, Naomi Osaka, Crystal Dunn and Dan Carter.
5. Carat Wins Media Mandate for SUGAR Cosmetics
Carat, the media agency from the house of dentsu India, has won the media mandate for SUGAR Cosmetics. The account was won following a competitive pitch. As per the mandate, the agency will oversee media strategy, planning and buying for the total portfolio of SUGAR Cosmetics.
