Top News:

1. MX Player launches ad platform MX Advantage
MX Player has launched MX Advantage, a one-stop solution for brands across India to leverage the power of content across formats, languages, and genres. This platform has been introduced to make MX inventory directly available to advertisers.

2. Kriti Sanon appointed Heads Up For Tails’ brand ambassador
Heads Up For Tails (HUFT) has announced the appointment of Kriti Sanon as brand ambassador. This is the first brand ambassador the petcare brand has appointed.

3. Balaji Motion Pictures appoints Bhavini Sheth as COO
Balaji Motion Pictures, a wholly-owned subsidiary of Balaji Telefilms, has roped in Bhavini Sheth as the Chief Operating Officer. Sheth will be working directly with Shobha Kapoor and Ektaa R Kapoor.

4. Warner Bros Discovery defers HBO Max launch in India
Warner Bros Discovery has deferred the launch of SVOD service HBO Max in India. Saugata Mukherjee, Head of Content for HBO Max India, has put in his papers.The HBO Max India team is expected to be absorbed within the Warner Bros Discovery system.

5. Instagram patches bug blocking Reels sharing
Instagram has clarified that it is not blocking creators from sharing their Reels videos on other short-form video platforms. According to reports, when trying to download an edited clip to an iPhone in IG Reels, the audio disappeared. IG says the bug has been fixed.