At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top Headlines Today:

1. Google to Invest in Glance & DailyHunt

Google announced that it is investing in two Indian startups – Glance and DailyHunt. Glance, a subsidiary of InMobi Group and owner of video-sharing social media platform Roposo, has closed a $145 million investment round from Google and existing investor Mithril Capital. DailyHunt said it has completed a round of over $100 million from Google, Microsoft, and AlphaWave among other investors. As per TechCrunch, Google has committed to invest $10 billion in India over the course of next few years.

2. McDonald’s India introduces WhatsApp based ordering

McDonald’s India has introduced WhatsApp based ordering for its customers. Customers need to message ‘Hi’ on McDonald’s WhatsApp number. After that, a link to the menu will appear and customers can place their order. As per afaqs, this option is currently available across McDonald’s restaurants in Delhi NCR.

3. R K SWAMY HANSA elevates S Swaminathan as Executive Director

R K SWAMY HANSA has elevated S Swaminathan, Co-founder and CEO of Hansa Customer Equity (Hansa Cequity), as Executive Director – Group Strategy, from 1 January 2021 to build a ‘Total Digital’ blue-print and drive integration of its offerings for the benefit of clients. As noted by exchange4media, Swaminathan is an engineering and management graduate with three decades of work experience having worked on both sides – Marketing Communications as well as Technology & Analytics.

4. Pepsi to launch ‘Cocoa’ Cola

Pepsi is also set to unveil “Cocoa” Cola this winter, as reported by afaqs. Slated for an early 2021 launch, the new flavor will be a mix of hot chocolate and cola. The cola giant, in a tweet, said “What’s sweeter than saying ‘bye’ to the worst year ever? Pepsi “Cocoa” Cola – the latest concept from the Pepsi Test Kitchen.” Once this tweet hits 2,021 retweets, the latest flavor will go into production.