At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. IBF Appoints Justice Gita Mittal as Chairperson of BCCC
The Board of Directors of Indian Broadcasting Foundation (IBF) has appointed Justice Gita Mittal, former Chief Justice of Jammu & Kashmir High Court, as the new Chairperson of Broadcasting Content Complaints Council (BCCC), the independent self-regulatory body set up by the Foundation in June 2011 to examine content-related complaints relating to all non-news general entertainment channels in India. Justice Mittal succeeds former Supreme Court Judge, Justice Vikramajit Sen, whose tenure as BCCC Chairperson has ended. As per exchange4media, a delegation of the IBF Board, led by the Foundation’s President, K Madhavan, invited Justice Mittal to chair BCCC.
2. Whirlpool Appoints Lowe Lintas as Marketing and Communications Partner
Whirlpool of India has appointed Lowe Lintas as its marketing and communications partner. The agency will devise its strategy and build omnichannel creative solutions to fuel Whirlpool’s next level of growth, as noted by exchange4media.
3. ABP Network Launches ABP Studios
ABP Network has launched ABP Studios, a content creation service. Targetting new-age viewers, the Mumbai-based content and production company will offer services such as IP creation, production and co-production of fiction and non-fiction content across various platforms. As per campaign India, the content division will create pan-Indian stories for audiences globally.
4. BBDO India Appointed as Agency of Record, Aegon Life Insurance
BBDO India will be the agency of record for Aegon Life Insurance, as reported by The Economic Times. As part of the mandate, BBDO India will be responsible for planning, conceptualising, and executing creative communication strategies across digital and traditional platforms. The account was won after a multi-agency pitch.