At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Headlines Today:
1. Saatchi & Saatchi Propagate Appoints Sachin Dhirand and Sugandha Garg To Its New Delhi & Bangalore Team respectively
Saatchi & Saatchi Propagate has announced new additions to its teams, as reported by afaqs. The agency has appointed Sachin Dhirand as associate vice president, digital marketing for its New Delhi office while Sugandha Garg has been roped in as brand partner in Bangalore. Both of them will report to Priya Jayaraman, CEO, Saatchi & Saatchi Propagate. Sachin joins from Wunderman Thompson and Sugandha joins from Tonic Worldwide.
2. Wavemaker India Bags Media Mandate For Chumbak
Wavemaker India has bagged the media mandate for lifestyle brand, Chumbak. According to campaign India, the agency will manage both offline and online media for Chumbak.
3. Shweta Iyer And Heetal Dattani Launch Nine Yards
Shweta Iyer, former national creative director at Edelman India and Heetal Dattani, former lead designer at Sideways design consultancy, have come together to launch Nine Yards, a communication consultancy. As reported by exchange4media, the agency aims to weave a ‘she’ perspective into brands to make it more relevant for today. Nine Yards will offer services ranging from brand identity and packaging to omni-channel communication, content creation and retail design.
4. Fork Media Group Launch ContextAds
Fork Media Group has announced the launch of ContextAds – a programmatic platform to enable marketers to adopt a holistic approach towards digital advertising. As noted by The Economic Times, the platform will enable brands to make ad decisions through its AI/ML backed platforms while helping marketers establish a stronger brand connect. Through this platform, brands can also get granular details like sentiments, entities, content categories, user intent, the company said in a press statement.
