At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Ogilvy Bags Absolut Global Creative Account
Absolut Vodka has selected Ogilvy to become its global lead creative agency, ending a four-year relationship with BBH. Ogilvy will lead global strategic and creative duties for the brand in leading markets, with the ambition to accelerate its leadership position. As reported by campaign UK, Ogilvy won the business after a competitive pitch.

2. AB InBev Elevates Vineet Sharma as VP, Marketing & New Business Development, South Asia

Anheuser Busch InBev has announced Vineet Sharma as vice president – marketing and new business development in South Asia. In his new role, Sharma will focus on accelerating growth within the company’s existing portfolio of global brands while unlocking new avenues for products and experiences to address the evolving consumer and retail landscape. According to The Economic Times, he will play a key role in shaping AB InBev’s strategy for growth in India.

3. Creativeland Asia Ropes in Shalini Sinha as CEO, Consumer Intelligence Unit & Director, Strategy

Creativeland Asia has roped in Shalini Sinha as CEO of its consumer intelligence unit & director of strategy. Her new role will require her to build the agency’s growth and deliver integrated solutions, based on consumer insights that can be translated into actionable brand insights.  As noted by campaign India, Sinha’s previous stint was with Kantar South Asia as Commercial Lead for its Creative Division.

4. Berger Paints Hands Social Media Mandate to Mirum India

Berger Paints has given the social media mandate for corporate communication to Mirum India, the digital solutions agency from the WPP Group. The account was won after a multi-agency pitch. As per afaqs, Mirum has been tasked with building the corporate brand on social media and highlighting the key achievements going forward. The account will be serviced from Mirum’s Mumbai office.