At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. TrueCaller Bolsters Brand & Marketing Leadership

Caller ID app TrueCaller announced the appointment of Ketan Bharati as Vice President – Global Marketing Operations, Ashwani Sinha as Vice President – Global Brand and Raj Mukherjee as Head – CRM.

2. Zomato Targets 10 Minute Delivery

Zomato is working on “Zomato Instant” that will aim to “deliver hot and fresh food in 10 minutes.” The plan is to launch in Gurugram in April with four stations.

3. Kishan Kumar Joins Star TV as EDMedia veteran

Kishan Kumar has joined Star TV Network as Executive Director. In this role, he will lead the channel business for Malayalam GEC, Asianet.

4. Instagram Introduces Family Center & Parental Supervision Tools

Family Center is a new hub for parents and guardians to access supervision tools and resources from experts. The tools are available on Instagram and will be rolled out in VR in May 2022.

5. Meta Has Brand Suitability Updates For Advertisers

Meta has announced a new development for advertisers on the brand suitability front for content-based controls and verification for Feed.