At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Zee Entertainment to Merge with Sony Pictures Networks India
Sony Pictures Networks India (SPNI) and Zee Entertainment Enterprises Limited (ZEEL) have signed an exclusive, non-binding term sheet to combine their linear networks, digital assets, production operations and program libraries. The combined company would be a publicly listed company in India. As noted by The Economic Times, SPNI would hold a majority stake and Punit Goenka, current ZEEL managing director and chief executive officer, will lead the combined company.
2. ASCI Launches ‘Advertising Advice’ for Brands
The Advertising Standards Council of India (ASCI) has launched an ‘Advertising Advice’ service to help brands be more mindful about the claims they make in their campaigns. The offering will point out errors at the campaign planning stage, helping marketers and advertisers take corrective action at the pre-production phase and align their claim and creative basis with the ASCI code.
3. Yogin Vora Joins ZEE5 Global as Associate Director – Digital Marketing
Yogin Vora has joined ZEE5 Global as Associate Director – Digital Marketing. He was previously associated with HDFC Life as Senior Marketing Manager. As per exchange4media, he has also worked with DDB Mudra as Partner – Digital & Graphene Media as Group – Head Offline and Digital.
4. Kantar Marketplace Expands to Creative & Media Effectiveness Solutions in India
Kantar Marketplace platform will now offer creative and media effectiveness solutions in India. As part of the new development, it has launched Link Now and Link Express for Digital and Context Lab solutions. This is to help clients maximise returns on digital campaign investment.
5. dentsuMB Bags Mainline Advertising Mandate for TVS Raider
dentsuMB has bagged the mainline advertising mandate for the newly launched, TVS Raider. As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider in India.
