At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Facebook To Monetise Instagram Reels
Facebook will begin monetising Instagram Reels in India, Brazil, Germany, and Australia in order to take advantage of the growth of its short-video feature. The company is testing ads in Instagram Reels as part of its monetisation strategy. As per exchange4media, Facebook will let advertisers select categories of video content they want to place ads on. The idea is to allow brands to advertise alongside content subjects as advertisers target users based on their interests.
2. Mihir Rale Promoted as Chief Regional Counsel, Disney India & Star India
Mihir Rale has been promoted as Chief Regional Counsel for Disney India and Star India. As reported by exchange4media, Rale will be reporting to Peter Wiley, Chief International Counsel, The Walt Disney Company. Prior to joining Star Disney India, he was working as a senior associate at AZB & Partners.
3. Dream11 Partners with Puma to Launch Athleisure Line in India
Dream11 has partnered with Puma to launch its first athleisure collection in India. The merchandise includes t-shirts, flip-flops and caps, and will be available online on FanCode Shop, at exclusive Puma stores and Puma.com. As per livemint, Dream11 said this move is a way of connecting with sports fans offline while tapping into the athleisure market in India.
4. Aegon Life Appoints Akhil Almeida as Head, Marketing
Digital insurance company Aegon Life has appointed Akhil Almeida as head of marketing. Almeida will be responsible for heading the branding, communication, and digital marketing functions, according to The Economic Times. Prior to this, Almeida led the digital practice at Kantar.
